Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results.

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Submitting articles for SEO

Article directories allow users to submit unique articles to the directory. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots. Webmasters submit articles with relevant anchor text linking back to their site to obtain backlinks.

Article structure and format

For SEO purposes, the ideal article length is currently 800–1200 words with a keyword density of approximately 2%–3%. Optimal article length changes over time; as recently as 2008, articles that were 200 to 400 words long were deemed acceptable. As search engines continue to evolve the importance of the content continues to rise. Most article directories allow links but usually limit the number to 2 or 3. The backlinks should have anchor text created using HREF tags. Most article directories prohibit keyword stuffing, so it is good practice to use multiple anchor text and links in the article.

 

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Suresh Krishna, EzineArticles Basic Author