Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results.

Archive for the ‘Search engine marketing’ Category

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case — particularly with third party cookies which can be shared between  [ Read More ]

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines. Search analytics includes search volume trends and analysis,  [ Read More ]

Cost per impression

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related toweb traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their ad is displayed, usually in the form of a banner ad on  [ Read More ]

Pay per click

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target  [ Read More ]

Search engine marketing

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context,  [ Read More ]

Google launches new

Google is undertaking a new effort to better identify content ...

Google: Algorithm Up

Google has a long history of famous algorithm updates, search ...

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Google launches new

Google is undertaking a new effort to better identify content ...

Google: Algorithm Up

Google has a long history of famous algorithm updates, search ...

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Suresh Krishna, EzineArticles Basic Author